What you should know

No. 16 White Coat Evening Primrose Oil is a bleaching agent-free shampoo that brings out the “cool white” highlights in white or cream coats. Its gentle formula will not dry out the coat, an added dose of Evening Primrose Oil maintains the skin and hair’s moisture balance, and optical enhancers refract light and radiate shine. This is a great shampoo for your white coats. It has been quoted as “the best whitening shampoo for maintaining that sparkling white coat.” Also useful for staining around the mouth. Contains no harmful  bleaching agents.

Selling Points

• non-greasy, penetrating treatment with stain preventing qualities
• maintains the skin and hair’s moisture balance
• optical enhancers refract light off the hair and radiate shine
• enhances other colors on multi-colored dogs
• signature scent of Maldives Villa captures the breeze and white beaches of a sunset walk with your dog
• suitable for all coat types

Ingredients 

Water, Sodium Laureth Sulfate, Cocamidopropylamine Oxide, Cocamide DIPA, Acrylates Copolymer, Oenothera biennis (Evening Primrose) Oil, Magnesium Aluminum Silicate, PEG-3 Distearate,  Benzophenone-4, Fragrance, Sodium Chloride, Iodopropynyl Butylcarbamate, DMDM Hydantoin, Citric acid, Blue 1, Ext Violet 2

Directions

Wet hair thoroughly, apply shampoo, lather, and rinse to remove dirt and excessive oils. For optimum results apply shampoo again, lather, and massage into both skin and hair for 2-5 minutes. Rinse thoroughly, then dry. 

May be diluted 10:1

Use with

For superior results use in conjunction with No. 50 Light Management Conditioner or No. 51 Heavy Management Conditioner and No. 62 Evening Primrose Oil Conditioning Mist.