Shopify loads all the images of all the variants together on the product page. This slows down the site & makes it overcrowded. Say, you have a product with 15 variants & 6 images per variant. 15x6 = 90 product images will be loaded.Instead of showing all images, the Clever app displays images of the selected variant only. When shoppers select a different variant, the images of that selected variant are displayed automatically.Make product pages clean & professional!