Keune Style Straight CreamWHAT IT IS Heat activated cream to smooth frizz and straighten curls until the next shampoo. Straightens without using chemicals. Leaves hair soft, silky and shiny. WHY ITS GREAT Smoothes and straightens Adds shine Builds body UV filter WHAT IT DOES Straight and disciplined hair with more shine. WHO ITS FOR All hair types prone to frizz. HOW TO USE Work through damp hair. Style with straightening iron or blow dry.