The Inoar Magic Progressive Straightening line is expertly formulated to provide discipline and brilliance to hair, delivering an instant straightening effect. This treatment is ideal for both naturally straight and chemically treated hair, helping to maintain the straightened effect, reduce frizz, and naturally align strands. The line includes two versions: a Mask and a Thermoactivated Fluid, each offering specific benefits for hair health and beauty. The Thermoactivated Fluid is a lightweight, leave-in product, perfect for daily use. Its advanced formula provides immediate benefits such as frizz reduction, thermal protection, and ease of straightening or styling hair. It assists in protecting hair from heat damage and preserving a healthy, radiant appearance. This botanical and vegan product ensures progressive straightening effects, deep hydration, and ultra-shine. It offers extreme sealing, zero frizz, and aids in color protection. Additionally, it provides humidity protection, delivers long-lasting effects, and contributes to nourished and restored hair. Expect looser, softer strands, instant straightening, conditioning, detangling, and repair for split ends.