The Law of Differentiation says, "The more you differentiate yourself from the competition, the less price-sensitive customers are; but, the less you differentiate yourself from the competition, the more price sensitive people are." Being better and/or different in skills, knowledge, attitude, or services can set you apart in sales and put you in a league of your own. This program shares thoughts from Dave on this important strategy of leveraging your edge and being better and/or different.  

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

• 3-day Rental. Get 3 days of streaming access. You'll receive an email containing a link to stream your video rental, and a separate email with a link to download the handout/action plan.

• Buy. Own it forever. After purchase, you'll receive an email with a link to instantly download the video files and course handout. Save them to your computer and use them to train forever!