Jōvan is a brand with a longstanding history. Since 1972, Jōvan has been a fragrance leader. Its Musk fragrance continues to be a best-selling Musk brand in broad distribution. Jōvan's early marketing campaigns became industry benchmarks and, during the Rolling Stones' 1981 "Tattoo You" Tour, it was the first-ever fragrance to sponsor a rock band.

DIRECTIONS

• Hold the bottle about 15–20 cm (6–8 inches) away from the skin.
  
• Spray lightly on pulse points such as the neck, chest, and wrists.
  
• Avoid rubbing the fragrance into the skin, as this can alter the scent.
  
• For longer-lasting fragrance, apply right after showering and moisturizing.
  
• Use as desired, but avoid excessive spraying.