Order for PRE ORDER ONLY. To arrive after the July 5th 2026

Say hello to your new lip obsession. Softie Swipe is a glossy, cushiony tinted lip mask that melts onto the lips with a soft wash of colour and a sweet Coconut Cake scent.

Designed to be worn day or night, this comforting formula glides on effortlessly using the built-in sponge tip, coating lips in shine while leaving them looking smooth, juicy and plush. Whether you want barely-there sweetness or a richer, cosy tint, there is a Softie Swipe shade to match your mood.

Perfect for popping in your bag, keeping by your bedside or layering over your favourite lip combo for extra shine and softness.

🎀 Choose Your Shade

Barely There
A sheer, milky nude with the softest hint of warmth. Perfect for natural makeup days and effortless shine.

Snuggle Up
A cosy nude pink that adds a gentle flush of colour while keeping lips looking soft and glossy.

Soft Launch
A warm rose tone that gives your lips a little more presence while still feeling wearable and plush.

Sweet Spot
A richer nude-brown tint for that glossy, put-together lip moment with extra depth.

💕 Why You’ll Love It

• Soft tinted finish that enhances your natural lip colour
• Glossy, cushiony texture that feels comfortable on the lips
• Easy swipe application with a soft sponge tip
• Sweet Coconut Cake scent for the ultimate cosy vibe
• Perfect for day or night wear

✨ How to Use

1. Swipe directly onto lips using the sponge applicator.
2. Wear alone for a soft glossy tint or layer over lip liner or lipstick for added shine and comfort.

Soft colour. Sweet scent. Swipe-and-go lips that look good and feel even better.