Official Licensed The Gruffalo® Play Mat

Bring the deep, dark wood to life with The Gruffalo® Playscape Play Mat, a felt play mat designed for imaginative small world play and storytelling. Created in official partnership with Magic Light Pictures, this beautifully handcrafted mat recreates the magical scenes from Julia Donaldson and Axel Scheffler’s much-loved story, The Gruffalo.

Perfect for early years learning and creative play, this wool felt play mat sets the stage for your child to retell the story where Mouse cleverly outwits the Fox, Owl, Snake, and even the fearsome The Gruffalo.

Features and Play Elements

- The Fox’s Underground House – a cosy cave for sneaky lunch invitations
- The Owl’s Tree – a tall stump where the Owl plans his woodland tea
- The Snake’s Logpile House – a textured log home for sly suggestions

The trees and logs are removable, allowing children to rearrange the setting or use them in other imaginative scenes. This interactive felt mat supports sensory exploration, problem-solving, and language development through hands-on play.

Ideal For:

- Storytelling and book-based learning
- Small world play and early childhood education
- Pairing with our The Gruffalo Finger Puppets Set (sold separately)
- Gifting to fans of The Gruffalo

Product Details

- Length: 80cm
- Width: 52cm
- Weight: 1.25kg

Please note: Finger puppets and book are not included and can be purchased separately.