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How Brands Grow: Part 2 RevisedCondition: BRAND NEW ISBN: 9780190330026 Year: 2021 Publisher: Oxford University Press ANZ Pages: 248 Description: This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand
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Condition: BRAND NEW
ISBN: 9780190330026
Year: 2021
Publisher: Oxford University Press ANZ
Pages: 248
Description:
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.
ISBN: 9780190330026
Year: 2021
Publisher: Oxford University Press ANZ
Pages: 248
Description:
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.
How Brands Grow: Part 2 Revised
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